The Hemp Trading Company

THTC ( The Hemp Trading Company ) is an ethically driven underground clothing label, specializing in environmentally friendly , politically conscious, made of hemp , bamboo , organic cotton and other sustainable fabrics. It was founded by brothers Drew (Dru) and Gav Lawson and Dan Sodegren in 1999.


The Hemp Trading Company had its origins in Hempology, a “hemp awareness group” at University of Hull . Offshoots of the group appeared on other campuses, helping consolidate the brand’s clubbing and music image. [2] In 1999, the founders, brothers Dru and Gav Lawson and their friend, Dan Sodergren, [1] [3] then set up their business in Bristol and London. [4]

Company history

In 2008, Jeremy Smith, editor of The Ecologist said that when he started at the magazine in 2001, the general idea of ​​fashionable clothing was also environmentally friendly “laughable,” but that the lawson brothers had proved this wrong. He was quoted as saying: “While everyone else was in the process of being ill-fitting and uncomplicated that they would not make it into a Littlewoods catalog, they were – years before anyone else that I knew of – actually responding to what the young people with Whom They REMAIN connected so wanted to be seen wearing. Now of course every Kate , Sienna and Lilywants to be seen in green, but it is always better than that. ” [5]

In addition to hemp, THTC clothing uses bamboo and organic cotton . [6]

The firm networked widely with DJs, MCs, musicians and celebrities, to build up their business. In 2006 they were shortlisted for The Observer ‘ s Annual Ethical Fashion Awards, which was awarded to Woody Harrelson , who was on the judging panel. [1] By 2008 They HAD Produced Goods for the bands Beardyman , Morcheeba and Braintax , widening customer reach and Their Increasing awareness of sustainable design. [6] By 2011, the company had an annual turnover of £ 100,000 and a London-based team of nine staff, and their clothing had been worn by people as diverse as Benjamin ZephaniahThe American rap group De La Soul , and the actor Brad Pitt . [3]

In 2012 THTC collaborated with the Soil Association , Carbon Trust and Fair Wear Foundation to Produce a line of shirts made from 100% organic, hand-harvested cotton, SPECIFICALLY Produced using wind power and Stated to-have a carbon footprint That Was 90% smaller than that of more typically produced equivalents. [7] Some of the earliest THTC designs were explicitly political, such as a slogan reading ” George Bush & son , family butchers (est.1989)” [2] This combination of political activism, urban music, and street artThe Mau Mau, a graffiti artist, is central to the brand . [1] [7]

See also

  • The Hempest


  1. ^ Jump up to:d Roberts, Zoe. “THTC – Inspiring change; one Hip-Hop head at a time” . B-Boy News . Retrieved September 17, 2015 .
  2. ^ Jump up to:b Pilcher, Tim (2005). Spliffs 3: the last word in cannabis culture? . London: Collins & Brown. p. 96. ISBN 9781843403104 .
  3. ^ Jump up to:b Siegle, Lucy (2011). “Pick of the green crop” . The Guardian . Guardian News and Media Limited . Retrieved September 17, 2015 .
  4. Jump up^ Siegle, Lucy (30 January 2005). “Good buy: Visor from The Hemp Trading Company” . The Observer . Guardian News and Media Limited . Retrieved September 17, 2015 .
  5. Jump up^ Dryden, Sarah (8 February 2008). “Cutting Edge Fashion With a Clear Conscience” . New Consumer . New Consumer Ltd. Archived from the original on 1 December 2008 . Retrieved September 17, 2015 .
  6. ^ Jump up to:a Sparkes B , Matthew (19 February 2008). “THTC brings musicians on board with hemp” . Smart Planet . CBS Interactive Limited. Archived from the original on 29 October 2008 . Retrieved September 17, 2015 .
  7. ^ Jump up to:b Mogul, Priyanka (25 January 2012). “Urban legend: THTC takes environmentalism to the streets” . The Ecologist . Retrieved September 17, 2015 .